April 19, 2024

NEW YORK (March 1, 2023) – The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a partnership with Just For Men® that will span across the 2023 PFL Regular Season and PFL Challenger Series.

Under the agreement, Just For Men® will become the official beard color brand of the PFL and the men’s color brand will also be the presenting sponsor of one PFL Regular Season event. Additionally, Just For Men® sample products will be available at select PFL events in 2023.

2022 PFL Light Heavyweight World Champion, Robert Wilkinson, and Brazilian MMA star Thiago Santos, will both serve as brand ambassadors for Just For Men® throughout the 2023 PFL Season.

“We’re pleased to introduce our partnership with Just For Men® for the 2023 PFL Regular Season and Challenger Series,” said PFL CEO Peter Murray. “While confidence is key for our fighters before they enter the SmartCage, equally as important is to help instill confidence amongst our fans throughout their daily lives, and we look forward to collaborating with Just For Men® as the official beard color brand of the PFL.”

“Just For Men® has dedicated over 30 years to innovating and transforming the men’s hair and beard color category to provide products and tools that effortlessly elevate our consumers’ personal grooming routines,” said Stuart Hendrickson, Senior Director of Men’s Care at COMBE. “With 1-Day Beard and Brow Color, we’re excited to introduce an easy-to-use, temporary color product into the growing men’s grooming category, and empower our consumers to achieve real transformations that support their lifestyle.”

PFL is the #1 fastest growing company in MMA and the #2 MMA company on a worldwide basis. PFL is the only in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year, making PFL a “win and advance” meritocracy like all other major sports. PFL fighter roster hails from over 20 countries and 25% of PFL fighters are independently ranked in the top 25 of their weight-class. The Company leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and next-gen viewing experience. PFL airs live in the U.S. on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 leading international media partners.

About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide on all key metrics and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. The Company has four global live fight franchises: PFL League Season, PFL Challenger Series, PFL PPV Super Fights, and PFL Europe.

PFL airs in the U.S on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 international leading media partners, including DAZN, DirectTV, Viaplay, Sky Sports, and MBC. PFL has dozens of major brand sponsors such as Anheuser-Busch, GEICO, Bose, US Marine Corps, and Celsius Energy Drink.

PFL is backed by blue-chip investors including Ares, Luxor Capital, Elysian Park Ventures, Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners.

MMA is the growth sport of this decade, with over 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.

PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)

About Just For Men
Just For Men® has been the leader in men’s hair and beard color for over 30 years, developing high performance, easy-to-use innovations that provide natural looking, high-quality results. With products like the revolutionary Control GX® and Easy Comb-In Color products, Just For Men® empowers consumers to effortlessly incorporate hair and beard color products into any grooming routine.

As the brand’s biggest innovation in 20 years, 1-Day Beard and Brow Color is an instant, one-step dye-free product that blends naturally with existing hairs, providing a well-defined, thicker look that pops. Whether looking to temporarily eliminate grays, define brows or add a fuller look to patchy areas, men can choose what coverage works best for their lifestyle. With the convenient, easy-to-carry applicator, anyone can target specific spots or apply all over to facial hair in seconds. To use, brush a light coat of the product on clean, dry facial hair or brows and wait five minutes until dry for the formula to set to a clean-touch – that’s it!